Universal Studios seems to always be quick on their toes to mimic whatever successful Disney merchandise they can and in the very same styles. A few examples;
Not to mention others like the 'tote-a-tail' line of plushies where Disney pets(like Pluto, Lady, and Marie) come in little purses to carry. Universal quickly did the same but replacing the pets with Donkey and Flying Unicorns.
Photopass and Autograph books are another good example...
Anyway, my point is: how long do you figure it'll take for Universal to catch on the success of Disney Vinylmation?